The Merch Project · Scene index

Cape Town isn’t one city.
It’s a hundred scenes.

The track at sunrise. Wheels on the Prom on a Monday. The book club that always runs over time. We make merch for the people inside these scenes, so it feels like theirs, not like a souvenir.

One scene. One drop. Every month from October.

See the scenes Nominate a scene
Collage of Cape Town: Table Mountain, Lion’s Head and colourful houses

The scene index

The scenes we’re watching.

Nine corners of the city we want to make something for. One is out. One is next. The rest are on the wall, waiting their turn.

Motorsport in Cape Town
Drop 001 · Out now

Killarney on your back. Drop 001 is The Circuit Collective.

Run Clubs in Cape Town
On the wall · 02

Sea Point at 6am. Pace optional, coffee compulsory.

Padel in Cape Town
On the wall · 03

Glass walls, loud rallies, louder group chats.

Pilates in Cape Town
On the wall · 04

Reformer at seven. Smug by eight.

Surf in Cape Town
On the wall · 05

Muizenberg mornings and Long Beach patience.

Cycling in Cape Town
On the wall · 06

Chapman’s Peak before the traffic wakes up.

Coffee in Cape Town
On the wall · 07

Where most of Cape Town’s plans actually get made.

Music in Cape Town
Next up · In conversation

Sundays that start at lunch and end in the dark.

Creative Studios in Cape Town
On the wall · 09

Walls covered in ideas. Deadlines covered in coffee.

01

We find a scene.

A crew, a ritual, a corner of the city with its own language.

02

We show up.

We spend time in it before we design anything. The details come from the people.

03

We make one drop.

Small runs, black or white, made in Cape Town. If your size is out, we make it to order.

The drop calendar

One scene a month.

Drop 001 · Out now

The Circuit Collective

Motorsport. Killarney Raceway, 3.267km, on your back.

Shop the drop →
Next up · In conversation

A scene you can dance to.

Sunday sessions, long sets, the people who stay for the last track. More soon.

Name drops when it’s signed. Not before.
Summer · Limited edition

Summer in Cape Town.

One drop for the season the whole city plans its life around.

Read the lines → Every month after

Your scene?

If your crew has a ritual, a route or a regular table, tell us about it.

Nominate it →

Scene spotlight

Scenes we rate.

Not collabs. Just people doing something good in this city, consistently. Go find them.

Mondays · 17:30 · Oct to Apr

Promenade Mondays

Skateboards, scooters and rollerblades, all heading down the Sea Point Prom at sunset. Beginners welcome, which is exactly the point. The best way to start a week in Cape Town that doesn’t involve an inbox.

@promenademonday →
The Book Lounge · Roeland Street

Queer Book Club

An indie bookshop, a shared read and a room full of people who came for the book and stayed for the conversation. Proof that some of the city’s best scenes happen between shelves.

The Book Lounge →

Summer limited edition

Summer in Cape Town.

A summer-only drop for the season we all pretend we’re not planning our lives around. These are the working lines. Pick the one that belongs on a tee.

  1. 01Sunburnt at Clifton. Windburnt at Muizenberg. Worth it.
  2. 02The Southeaster took my hat, my towel and my plans.
  3. 03Out of office. Into the Atlantic. Briefly. It’s 12 degrees.
  4. 04Lion’s Head at sunrise. Allegedly.
  5. 05Dress code: whatever survives the wind.
  6. 06The Cape Doctor is in. Your hairstyle is out.
  7. 07Came for the mountain. Stayed for the parking spot.
  8. 08Braai. Beach. Repeat. Wind permitting.
  9. 09Table Mountain has its tablecloth on. I have a plan B.
  10. 10January me is not answering December me’s messages.

First dibs on the summer drop.

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Nominate a scene

Know a scene we’re missing?

A run crew, a supper club, a Sunday session, a studio that never switches off. If it has regulars, rituals and its own inside jokes, we want to hear about it.